The Anatomy of a Successful Print Ad Campaign

By Rachel Hanrahan,
Digital Content Specialist, Lessiter Media

What does it take to piece together the perfect print ad campaign? What are the essential elements you need to include to ensure your print advertising efforts are worthwhile? In our past Marketing Minute, “9 Tips For Designing Effective Print Ads,” Joanne shared our company’s best practices for constructing print advertisements that provide real results.

To visualize how you can put these tips into practice with your own print advertisements, check out my infographic below that breaks down a “house” ad that we created to promote the launch of This ad provides a great example of how a print advertisement done right can engage the reader and compel them to ACT on your message.

If you are ever feeling unsure of how far your print campaigns can take you, just know that "61 percent of readers are inspired to take action after seeing a print magazine ad," according to C&EN Media Group. Make those efforts count by providing your audiences with quality content that will engage them instantly.

Send us a message if you have any of your own tips for successful print campaigns. If you have any questions on how to improve your print advertisements, our marketing experts would be happy to take a look and provide feedback!

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