The Anatomy of a Successful Direct Mail Campaign

By Dallas Ziebell,
Marketing Manager, Lessiter Media

Despite the prevalence of new and growing forms of online advertising, direct mail campaigns are still an effective way to reach customers. In fact, according to a Direct Marketing Association study, the typical response rate to direct mail campaigns is in the 3% range, a far greater success rate than the .12% response rate for email.

With the right audience, a creative design and a bulletproof strategy, your results can be significant. However, good results don’t necessarily come easy. Your business will need to have a well-laid-out plan to effectively run a campaign using direct mail. By following the steps I've outlined in the infographic below, you can maximize your direct mail campaign results.

Are you a newbie to direct mail and don't know where to even begin? Or are you a direct mail veteran looking for a few new ideas? Get in touch. We execute these promotions all of the time, and I'd love to share some of our learnings.