Speak “Emoji” Fluently

By Luke Weigel, lweigel@lessitermedia.com
Marketing Manager, Lessiter Media

Have you ever tried learning another language? It's not easy.  But with time and practice you eventually start picking up more words and phrases and have a better understanding of how to apply what you've learned.

To many non-millennials, emojis are just that, a foreign language. What started as easy to interpret, innocent smiley faces has rapidly evolved into 100s of icons that when left open to interpretation, can occasionally lead to an awkward exchange.

Emojis have become commonplace in text messages, emails, social media posts, and yes, even marketing pieces. They can be hard to follow and understand, but when used properly and in moderation, can add an eye-catching detail to your promotions.

Below are some things to keep in mind when using emojis in promotional efforts that will help ensure your company is speaking the same language as your customers.

Have you incorporated emojis into any of your marketing pieces? If so, shoot me a note, I'd love to hear how they were received by your audience.

P.S. Come across an emoji you're not quite sure how to translate? Let me know and I'll be happy to help you decipher so you can avoid any uncomfortable situations with family and friends over the holidays...