By Jeff Lazewski, jlazewski@lessitermedia.com
Digital Manager of Creative and Design Services, Lessiter Media
Product photography is an essential component of every marketing program, and as such can reflect poorly on the product (as well as the company) if it isn't properly executed. In the end, haphazard photography has the potential to make or break a sale.
While the quality of photos taken with smartphones has dramatically improved, they are not a substitute for well-planned, professionally-staged photography.
In addition to my work as a creative director and graphic designer at Lessiter Media, I have also been a professional photographer for 10 years. I’ve found that it’s easy to spot a smartphone photo from a mile away.
According to B2B e-commerce firm AmeriCommerce, people remember 80% of what they SEE and just 20% of what they READ. The power of an image is hard to ignore. If your product brochures and marketing materials don’t showcase stellar images and high-end photos of your product(s), then you could be losing out on some serious sales.
The truth is, the more appealing your products look, the more they will impact your sales. As many as 67% of consumers consider image quality to be “very important” when buying (MDG Advertising), so investing in clear, high-resolution photography is vital for brands and businesses looking to make their mark in a saturated marketplace.
And to go even further, I found our brains are wired to respond to visual messages because images are stored in our long-term memory and words are processed in our short-term memory. According to research done by The Globe Imports:
- Your brain processes visuals at a speed 60,000 times faster than text
- 90% of all the information that is transmitted to our brains is visual
- 70% of your sensory receptors are located in your eyes
- 50% of the human brain is active in visual processing
- 40% of people respond better to visuals
- Only 16% of words on an average webpage are read by the user
Every picture tells a story. Make sure yours tell the story you want your customers and potential customers to see and pay attention to.
If your company is in need of product photography send me a message and I would be more than happy to help out.
