By Hayden Lessiter
Digital Media & Marketing Intern, Lessiter Media
hlessiter@lessitermedia.com
When marketing a business it can be easy to become caught up in the cycle of trying to maximize engagement, hit all the proper SEO keywords in your posts and analyze each and every statistic you receive from your valiant efforts. Perhaps each day just becomes a checklist of things to post and numbers to increase.
Though you may be technically sound and focused in your marketing, the actual recipients of your efforts should be the main focus in the back of your mind.
It's important to step into the shoes of your audience and question your own work. Would your audience find your content interesting? Would it stand out amongst the flurry of content it is competing with? Why choose your content over other sources?
Relating to your audience can increase your overall engagement by providing content that they will really find interesting. In the infographic below, there’s a few tips provided to better relate and step into the shoes of your audience.
Source: forbes.com, fastcompany.com
