By Luke Weigel, firstname.lastname@example.org
Marketing Manager, Lessiter Media
Have you been hearing things like "run more digital" or "cut back on print," when planning your marketing initiatives? Don't worry, you're not alone.
And I get it, with all the quick and cheap ways to digitally promote your brand these days, it makes some sense on the surface. But if that's entirely where your focus is, you are missing out on the opportunity to leave a lasting impression with your target audience that only print ads can deliver.
In their recently released 2019 MPA Factbook, Magazine.com shares that 91% of U.S. adults continue to read magazines, and ads in those publications motivate 35% of readers to take action.
So you are probably thinking, "That's great Luke, but print is so expensive." And to that I'd say, "You're right, it can be ... but it doesn't have to be!"
If your print budget is a concern, below are some things that can help you reduce print costs without reducing your critical print presence.
Want to learn more about any of these cost-saving opportunities? Drop me a line!