By Michelle Drewek, firstname.lastname@example.org
Content Engagement Manager, Lessiter Media
With all the areas of your digital footprint to manage, you may find yourself asking the question: “Why should I care about optimizing our videos? Is the ROI really worth it?”
Instead of riddling off several stats about the impact of video marketing (you can revisit our Marketing Minute “Why Video Marketing Matters"), I’ll leave you with one: YouTube is the second-largest search engine in the world – second only to its parent company, Google.
I know what you’re thinking. “Got it, Michelle. It’s really important. But, where do I start?”
To help you navigate video best practices for search optimization and content distribution, I’ve compiled guidance below that you can share with your production and marketing staff and begin implementing immediately.
If you have any questions, please drop me a note!