Marketing to Generation Z

By Emily Fox,
Digital Content Specialist, Lessiter Media

For years, businesses have been focused on millenials and their marked differences from previous generations. But now, a new generation is beginning to come of age: Generation Z. Generation Z are the age group born between 1997 and 2015, and are currently between the ages of 6 and 24. With a U.S. population 70 million strong and spending power of over $140 billion, it would be foolish to ignore them, or to think your marketing tactics for millenials should suffice.

If you thought millenials were the most tech-savvy peer group, consider Generation Z to be the digital experts. With little to no memory of a world before smartphones, Gen Z grew up playing on tablets and are very visually oriented. Generation Z prefers YouTube to television, and have fueled the popularity of social media platforms like Snapchat, Instagram and TikTok. The most ethnically and racially diverse generation ever, this age group are very mindful of political, environmental and social justice issues.

Keeping their unique differences in mind, marketing to Generation Z will require some out-of-the-box thinking. Below are some tips to help you connect with this emerging generation.

Marketing to Generation Z

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