By Hannah Kujawa
Digital Media Intern, Lessiter Media
hkujawa@lessitermedia.com
When you’re scrolling on social media, how often do you actually click “read more” or follow a link?
Probably not that often.
So why expect your audience to be any different?
Zero-click content is a strategy that delivers the information your audience needs directly in the post, with no need to leave the platform.
Instead of teasing the insight and asking readers to visit your site, you share the value upfront. Whether it’s a tip, a how-to, or a mini-guide, the takeaway is right there in the feed. This not only builds trust and positions you as a helpful expert, it also works with the algorithms that favor content keeping users engaged.
Source: Maja Kovacic-Kalra, Hootsuite, Social Insider
