Expanding the Reach of Print Content & Advertising with Digital Platforms

By Laura Vietmeyer, lvietmeyer@lessitermedia.com
Digital Content Specialist, Lessiter Media

We live in the Digital Age. As a result, digital strategies have been pushed to the forefront in modern marketing. Those that cling to a “print first” mentality are often told they need to break this “outdated” mindset. Those who focus on “digital first” are told they’re missing out on the importance of print. A divide is being created.

But what if we all adapted a “content first” mindset, taking the best that print and digital have to offer when featuring our content and promoting our products?

Picture a world where print and digital work together harmoniously to benefit the bottom line. Using the principles of content repurposing, a topic I only lightly touched on back in the spring, advertisers and publishers can make the most of both print and digital to reach the maximum amount of potential customers.

Do you take advantage of both print and digital platforms to reach customers? Drop me a line if you have questions about how to effectively broadcast your message through various mediums.