By Connor Campbell
Digital Content Editor, Lessiter Media
ccampbell@lessitermedia.com
262-777-2404
Let’s start with a hypothetical. You are a CEO and your company’s social media accounts are lackluster. You’ve thrown many employees at this issue, but it doesn’t budge. Aside from outside help from companies that may or may not be legitimate (or not fully understand your brand voice), how else can you grow your company's social media presence?
Employee happiness and loyalty are important attributes to social media marketing and success. Ultimately, you want people to repost and advocate for your company, so why not start with your employees?
Dell, Reebok, Starbucks and Electronic Arts (EA) all implemented an employee advocacy program on their socials and are reaping the benefits, while also maintaining a healthy relationship amongst employees.
Check out ways that you can start advocating for your company, employees and boost social media engagement in this infographic! Reach out if you'd like more information about how Lessiter Media is putting employee advocacy on social media into practice or to help brainstorm how you can get started.
Source: Cameron Brain
