By John A. Bennett, firstname.lastname@example.org
Digital Media Director, Lessiter Media
The art of gaining effective testimonials is half the battle. As I discussed in my previous Marketing Minute, Developing a Balanced Testimonial Library, targeting the right type of endorsements will be the key in how you use them to support your story, being it about your company, products, or services. Using these testimonials to support your selling process is simply the act of influencing others through past experiences to influence future purchases to produce similar results. And 91% of customers trust online reviews as much as recommendations from friends and family.
With the influence of testimonials so strong, here are a few 5 ways to effectively integrate your curated library of “shoutouts” into your digital marketing.