Debunking Common Print Advertising Misconceptions

By Luke Weigel,
Marketing Manager, Lessiter Media

The key to reaching your entire audience of customers and prospects is a well-balanced and integrated marketing strategy. There is no one-stop solution and if you eliminate one medium, you're likely missing a big portion of your potential audience.

The importance of mixing print and digital elements is something you are likely already aware of and a topic we've covered plenty of times in previous Marketing Minute editions. That being said, I wanted to take some time for a quick refresher — focusing specifically on the print side of things — and separate fact from fiction of what's really happening in the world of print advertising.

The Magazine Publishers Association recently released their 2020 MPA Magazine Media Factbook, and here are 7 popular misconceptions about print advertising that may surprise you...

So, when you are planning your next marketing campaign or finalizing your marketing schedule for 2021, include a print component as part of your plan. Look at the facts, not the fiction. Print is alive and thriving and will provide you with long-term branding and a strong return on your investment.

Below are some creative ideas on how to help your next print ad stand out from the competition. If you need any help or want to see some examples of how your print advertising can be more effective, give us a call. We are happy to help you anyway we can.

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