By Connor Campbell
Digital Content Editor, Lessiter Media
ccampbell@lessitermedia.com
262-777-2404
I’ve lost count of how many times I’ve rewatched the same shows and movies. I know what I like — and so does Netflix. But every now and then, a new cover image for my repeat shows pops up and I think, “Jeez, how many covers did they shoot?” Turns out, those images are telling a subliminal story.
Targeted ads can feel unsettling. Nobody loves the idea of their phone knowing too much. But the truth is, personalized ads work when they aren't obviously specific to us. We can spot cookie-cutter campaigns a mile away. In today’s digital world, we want messages that feel personal and thoughtful, not generic or invasive.
In this LinkedIn post, Kiran Kashif breaks down Netflix’s marketing framework: an individualized strategy shaped by what you watch, rewatch, add to a list, or even skip.
Check out the infographic to see the four strategies in action — and how you can use them to create content that’s specific, personal, and effective.
Source: Kiran Kashif's LinkedIn post
