Copywriting Considerations during the COVID-19 Pandemic

By Michelle Drewek,
Digital Media Manager, Lessiter Media

Buying habits and consumer priorities continue to shift as the "new normal" changes in a semi-regular fashion, making our jobs as marketers that much more complicated as we attempt to meet these evolving expectations and logistics. The impact of the COVID-19 pandemic is two-fold: economic and emotional. Consumers are both cutting back heavily in some areas while investing more into other areas due to changes in income, changes in life circumstances and/or emotional responsiveness to any number of factors.

You have likely been asking yourself, where does that leave my business?

While we can't predict what the weeks and months ahead will bring, there are basic principles we can apply to marketing during a pandemic that will lend us positive footing amongst our audience and solidify confidence in an otherwise shaky landscape.

Below are 5 copywriting considerations for you to use as a blueprint for the foreseeable future as you attempt to reconstruct your campaigns and map forward into 2021.

And, if you'd like to learn more about consumer buying habits during the COVID-19 pandemic, read our past Marketing Minute coverage on the topic by clicking here.

Download Infographic | Sources: WordStream, AP's Coronavirus Topical Guide