By Connor Campbell
Digital Content Editor, Lessiter Media
ccampbell@lessitermedia.com
262-777-2404
With Google’s AI integration into the search engine results, websites are finding it increasingly difficult to maintain or earn top rankings. The algorithm now favors not just keyword optimization, but deeper signals of authority, trust, and expertise. This shift means that brands must go beyond surface-level SEO tactics and focus on establishing themselves as authoritative voices within their niche.
One of the most effective ways to build authority is through high-quality, expert-driven content. Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) means that your content should be crafted or reviewed by subject matter experts and backed by credible sources.
Check out this infographic where we detail some tips to help your site rank higher and gain authority!
Source: Developers.google.com
