By Hannah Kujawa
Digital Media Intern, Lessiter Media
hkujawa@lessitermedia.com
When talking about SEO, it’s easy to focus just on keywords and content. But how your content is connected matters just as much. That’s where link strategy comes in.
There are two types of links you can fully control: internal and external.
Internal links connect the pages on your own site. They help guide visitors to related content, keep them engaged longer, and show search engines what matters most on your site. A clear internal structure also makes it easier for Google to understand your content.
External links point to trusted sources outside your site. Linking to reputable content builds credibility, gives helpful context, and shows search engines that you’re part of the larger conversation. When done well, it can even encourage backlinks and help boost your domain authority.
In short, internal links strengthen your site from the inside. External links build trust from the outside. Both play a key role in your SEO performance.
Want to make the most of both? Check out the full interactive breakdown below.
