By Melissa Martincich, firstname.lastname@example.org
Marketing Associate, Lessiter Media
Do you have low email open rates? If so, that could mean your emails are getting flagged by spam filters. This is a dilemma that all marketers face due to the fact that 1 out of every 5 emails sent gets filtered as spam. According to Return Path’s 2017 Deliverability Benchmark report, 20% of all commercial emails get marked as spam. Therefore, marketers are missing out on not only potential profits, but also the opportunity to build strong relationships with their email subscribers.
If you haven’t already, you may want to ask yourself, “Why are my emails getting flagged as spam?” Spam filters are continuously evolving to adapt to new forms of spam messages, so what lands in the inbox today could land in the spam folder tomorrow. Most spam filters use a scoring system to determine how likely it is that an email is spam. If the email’s score surpasses a certain threshold, it misses the recipient’s inbox and falls straight into the dreaded black hole that is the spam folder.
There are a multitude of reasons why your emails may be filtered as spam, so I have put together a few helpful tips for you to browse and adopt to guarantee your emails survive spam filters and ensure inbox placement.