By Dallas Ziebell, firstname.lastname@example.org
Marketing Manager, Lessiter Media
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.
If you want to generate leads online, then your business needs a lead magnet. Why? Because email is a very personal thing. People aren’t simply going to give you their email address without a good incentive, even if they like your brand. As a marketer, it is your job to give them a compelling reason to do so.
For example, let’s say you have a blog post on the top 10 ways you can improve your customer service. At the end of the post, you ask readers to join your email list for “updates."
Or instead, you could ask readers to join your email list and get a free, downloadable PDF case study, detailing a real-life example of one business who used these 10 strategies to improve their customer service.
Which offer do you think will get the most email signups?
Precisely—the second one!
So, now that you understand the importance of lead magnets, you may be wondering what makes a good lead magnet.
Below are 7 things that your lead magnet should do if you want it to be absolutely irresistible.