5 Reasons Why Awards Should be Part of Your Marketing Strategy

By Joanne Volkert
Brand Manager, Lessiter Media

My 7-year-old son just recently wrapped up his basketball season and was so proud to bring home a medal recognizing his team’s success and effort this season. He couldn’t wait to show it off and hang it on his bedroom wall.

This story isn't a unique one nor is it reserved for just the youth. Everyone can relate. When we as humans dedicate ourselves to putting in the extra effort, and our efforts are recognized, who wouldn't feel a sense of pride and accomplishment?

The same can be said when applied to business. Below you’ll find five detailed reasons why leveraging the recognition and publicity of awards should be considered as a legitimate and highly effective aspect of your overall long term marketing strategy.

Receiving a company award isn't just a pat on the back; it's a stamp of approval that speaks volumes to peers and potential clients. Trust is a priceless commodity that can’t be sold; it's earned through unbiased nods. Award recognition is the gold standard of trust from others.

If you're interested in learning more about the various award programs hosted by Lessiter Media, feel free to reach out. I'd be happy to provide you with details about each one, helping you determine which one(s) align best with your needs.