By Dallas Ziebell, firstname.lastname@example.org
Marketing Manager, Lessiter Media
So much emphasis is put on the importance of making a good first impression, and for good reason, because despite our best intentions to keep an open mind, we all make instant judgments when we first meet people.
Well, the same is true when it comes to the companies and products that we interact with daily. As discerning consumers with multiple options to choose from for every single purchase we make in our lives, it's no wonder we instantly judge and measure the worthiness of a product based on superficial elements that shape our first impressions — packaging, pricing and such.
But when it comes to converting a target prospect to a buying customer, it's oftentimes the SECOND impression that can really make or break the sale. And that second impression is often made at the second stop of the online buying journey — your product's sales landing page. The webpage where prospects arrive to after clicking "LEARN MORE" or "BUY NOW."
Even the most well crafted advertisement, emphatic word-of-mouth endorsement or strategically executed SEO practices can lead to poor results and a lost sale if the webpage you are driving prospects to is inadequate and ineffective. Which is why today, we're going to examine 5 keys to a profitable sales landing page.
Review these 5 tips critically with one of your specific product's sales landing page in mind. Ask yourself, am I painting a compelling enough picture of what my product all has to offer and how it can help it's intended user?