By Tory Terrill
Marketing Associate, Lessiter Media
Consumer behavior has changed more in the last 10 years than in the past 100. Consumers today are much more informed and deliberate about their purchasing decisions. As a result, the stakes are higher for your marketing and sales teams to find new, innovative ways to capture sales and retain customers.
Too many times we hear of companies whose sales and marketing teams are at odds over which strategic approach to take, have misaligned timelines and have competing objectives. To have success today, the sales and marketing departments need to “bridge the gap” and work as one cohesive unit or they'll have a slim chance of being successful. In short, the sales team needs to be more engaged with marketing, the marketing team needs to be more involved with Sales, and we all need to know more about our customers.
Below is a list of four ways to align your marketing and sales teams to maximize growth and success within your business.
If your company has found success with a specific approach for getting your teams in sync, I’d love to hear about it. Drop me a quick note and tell me your story.