By Joanne Volkert
Brand Manager, Lessiter Media
jvolkert@lessitermedia.com
262-777-2442
How often do you stumble across a bad review? Weekly (or perhaps daily) if you're searching on Amazon, Google, social media, forums, or a company’s website.
Reviews are helpful as a consumer, but it is equally helpful to see how a company or brand responds to these before you invest in their product or service.
Regardless of how the feedback or press is received, detailed below are four tips to help guide how you handle negative PR.
Just as Shift Communications stated, “Negative feedback is inevitable for any business. How effectively you deal with them is what can transform an unhappy customer to become your brand ambassador.”
