4 Keys to Transforming Your Print Advertising from Passive to Powerful

By Dallas Ziebell, dziebell@lessitermedia.com
Marketing Manager, Lessiter Media

In today’s technologically-fixated world where people are constantly connected to one device or another, some marketers would have you believe that digital marketing is the only way to go. But a reality check on the science of marketing perception and consumer behavior proves time and again that print advertising is still one of the most impactful and effective ways to build and sustain long-term sales growth.

Print publications that consistently offer readers high-quality, reliable content develop credibility, and advertisers can effectively leverage this credibility with well-designed print advertisements marketed on a consistent and deliberate advertising schedule.

Below are 4 key ways that you can transform your own print advertising from passive to powerful and stand out from the competition immediately.

If you have specific questions about your own print advertising — or if you have a specific ad that you’d like our marketing experts to analyze and offer our feedback on — drop me a line today.