Category Archives: Podcasts

The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals. “Our goal is to provide information that can…

Farm Equipment recently concluded its podcast series "How We Did It," conversations with Ag Equipment's Entrepreneurs, which took a look at how family-run farm equipment manufacturers overcame often insurmountable odds to find success. For its final "bonus" episode of the series, longtime editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Dave sat down…