Category Archives: News

Wash Your Face & Embrace the Chaos

By Rachel Hanrahan, Digital Content Specialist From the April 2019 Lessiter Link newsletter Rachel Hollis' Girl, Wash Your Face details the truths of what it takes to be real with yourself. Hollis motivates us to do what we can every day to get one step closer to our dreams. If the only thing getting you…

Lessiter ‘Professors’ Go Back to School

By Luke Weigel, Marketing Manager From the April 2019 Lessiter Link newsletter On April 2, Dallas, Joanne, Luke and Kim spoke with Janice Blankenburg's Management of Promotion classes within the UW-Milwaukee Lubar School of Business. Their purpose: to inform marketing students about career opportunities niche trade media has to offer. The session began with introductions…

Hit the Phones When Registrations Aren’t Going Well

By Frank Lessiter, Chairman From the Lessiter Lore column of the September 2019 Lessiter Link newsletter An 'all hands on deck' phone call campaign brought hundreds of farriers through the doors for the first International Hoof-Care Summit in 2004. In June 2003, the decision was made to launch the International Hoof-Care Summit (IHCS) in Cincinnati…

Lessiter Link-Ups: Luke Weigel & Christopher Nielsen

Moderated by Jonny Salinas, Sales Department Representative From the Lessiter Link-Up column in the September 2019 Lessiter Link newsletter Marketing Manager Luke Weigel and Manager of Print and Magazine Production Christopher Nielsen talk about their first jobs, finding their way to LM, job responsibilities and favorite pastimes. Christopher NeilenJob Title: Manager of Print and Magazine…