Category Archives: Marketing Minute

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media It’s easy to assume that all social media channels operate similarly. With a large market of users, someone is bound to see and engage with your content, right? It’s true, you may get a lot of eyes on your message, but you are risking time and money…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media If you've promoted your business or products on social media then you've likely experienced some level of confusion and annoyance while navigating the many different image guidelines out there today. For Facebook alone, you'll find photo guidelines that vary widely depending on the use of the photo, device…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We live in the Digital Age. As a result, digital strategies have been pushed to the forefront in modern marketing. Those that cling to a “print first” mentality are often told they need to break this “outdated” mindset. Those who focus on “digital first” are told they’re…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As a direct marketer, you know how costly postage can be. More often than not, postage is the most expensive part of a direct mail campaign. Well, surprise surprise, when you help reduce the amount of time the United States Postal Service (USPS) needs to sort and deliver…