Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Working in the Digital Media department means I'm continually examining how our website is viewed in the eyes of search engines, social media platforms and, most importantly, our website visitors. You often hear about the importance of web design from a search engine optimization (SEO) standpoint, but are…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Politics and sports are two of the most divisive topics in our country, but yesterday — Valentine’s Day — is right there with them. The battle lines have been drawn and you either think it’s the most romantic day of the year, or a manufactured “holiday” courtesy of…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In our travels attending marketing and B2B events, seasoned marketers continue to describe print advertising as the “air cover” in a marketing plan, the first method to turn to and the one that makes all other tactics more effective. Of course, the “air-cover plan” is carefully prepared and…

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media In a previous Marketing Minute, Why Your List Is Your Most Valuable Asset, we shared list building and nurturing tips for boosting your promotional success. The bottom line: pay more attention to your list and it will repay you many times over. Abuse or ignore it, and it…