Category Archives: Marketing Minute

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Today, there are over 8,000 technology services available to support your marketing activities. With so many choices how does one begin to sort through the “shiny new objects” with their promises of “fame and glory” and blissful “happily ever after” outcomes? Answer: The Marketing Technology Stack Visualization. What…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In a time where digital and social marketing are all the buzz and newly tapped channels for many marketers, print advertising is still a critical component of an effective, comprehensive marketing strategy. A study done 2 short years ago by MarketingSherpa found that 82% of U.S. internet users…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media With half of the Lessiter Media team out of the office this week executing the first two of our trio of winter conferences, the Precision Farming Dealer Summit and National No-Tillage Conference, it seemed like the perfect time to hone in on a topic that many marketers struggle…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media What’s your New Year’s Resolution? It’s a popular question this time of year. There’s something about opening a new calendar makes us feel like we’re getting a fresh start. And despite the numerous articles to be found on resolution failure rates, we set our hopeful goals or…