Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If I were to guess, I’d say your email signature might look something like this: Your Name Your Job Title Your Company Name youremail@company.com  |  (555) 555-5555 Maybe you have your company name hyperlinked to your website and perhaps you’ve even gone as far as to add social…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media From Generation Z to baby boomers, email is the most preferred channel of brand communications across all demographics.* Although email is a promising method of direct marketing, chances are your subscriber will not open your email, much less read it and follow through on a call to action.…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media We all love getting those emails when our customers take the time to share a great experience they have had with an employee, service, or product. They usually get shared internally with staff and land in a folder to be used later, which on the…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Like other engagement metrics, exit rates are an important part of your marketing analysis. They offer quality insights into your audience's behavior on and journey through your website. An "exit page" is the last page a user visited before exiting your website. Regularly monitoring which pages are experiencing the…