Category Archives: Marketing Minute

Top 10 Marketing Advice from 2023

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media It feels like I was just writing our 2022 Marketing Minute recap for you last December, and yet here we are in the final days of 2023! "Time flies by" is a phrase that continues to bear greater weight for me each year, especially as I watch my two…

Print – The Standard for Building B2B Environments

By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Last week I shared some insights from a recent conversation I had with a colleague of mine, Tim Fixmer, who runs a successful B2B group business in Cedar Rapids, Iowa, named CCI Media LLC. As we discussed the many changes in marketing over the last 3 decades, Tim reminded me…

7 Defining Characteristics of a ‘Considered Purchase’

By Mike Lessiter President, Lessiter Media mlessiter@lessitermedia.com 262-777-2403 I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in the business-to-business (B2B) marketing world. He runs a…

5 Marketing Podcasts You Don’t Want to Miss

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Podcasts have undoubtedly become an integral part of today's media landscape, offering endless entertainment, valuable insights and diverse perspectives. And there are many podcasts today that marketers can tune into to find marketing tactics and inspiration. 'Tis the season of holiday travels. As you embark on your cross-country road…