Category Archives: Marketing Minute

Avoid These 5 Copywriting Mistakes

Avoid These 5 Copywriting Mistakes
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…
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9 Video Marketing Trends for 2024

9 Video Marketing Trends for 2024
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 We're already a month into 2024, a stark reminder that time moves fast. In marketing, time seems to move even faster as we try to keep up with trends and emerging technologies. Video marketing continues to be an important part of any business's strategy. It's become more than…
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A Deep Dive into A/B Testing

A Deep Dive into A/B Testing
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. But fear not, because for the next three weeks, I will be delving into the world of A/B testing in our weekly Marketing Minute. Each week, I…
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Top 10 Marketing Advice from 2023

Top 10 Marketing Advice from 2023
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media It feels like I was just writing our 2022 Marketing Minute recap for you last December, and yet here we are in the final days of 2023! "Time flies by" is a phrase that continues to bear greater weight for me each year, especially as I watch my two…
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