Category Archives: Marketing Minute

4 Ways to Prepare Your Email and SMS Marketing for the Holidays

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 The leaves are still hanging on for dear life and hardly a flake of snow has fallen in most areas of the country, but believe it or not, the holiday season is right upon us.  While it may feel a little early to start marketing with a holiday message, according to TotalRetail.com, October…
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A/B Testing: Best Practices

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results.  Running A/B tests in your marketing campaigns is a great way…
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Have You Achieved Brand Salience?

By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 When it comes to branding strategies some aim to achieve Brand Recognition for their product. But there is a deeper more meaningful level of branding called Brand Salience. The difference is dramatic and achieving it will have a significant impact on the success of your brand, particularly in competitive markets. In…
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