Category Archives: Marketing Minute

What Marketers Need to Know About Cash Flow vs. Profit

What Marketers Need to Know About Cash Flow vs. Profit
By Michael StortsV.P. of Finance & Administration, Lessiter Mediamstorts@lessitermedia.com262-777-2433 In the realm of business, understanding the distinction between cash flow and profit is crucial for the sustainability and growth of a company. While both are vital, they represent different aspects of a company's financial health. This week's Marketing Minute delves into the definitions, differences, and…
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Pricing Psychology 101

Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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Forming Actionable Feedback

Forming Actionable Feedback
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 We all have been given feedback— whether we ask for it or not. Sometimes constructive criticism is lacking the ‘constructive’ part. We all know there’s an art to giving actionable alterations to a project. We also know someone who is not artistic. At all. But what if I told…
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