Category Archives: Marketing Minute

7 Defining Characteristics of a ‘Considered Purchase’

By Mike Lessiter President, Lessiter Media mlessiter@lessitermedia.com 262-777-2403 I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in the business-to-business (B2B) marketing world. He runs a…

5 Marketing Podcasts You Don’t Want to Miss

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Podcasts have undoubtedly become an integral part of today's media landscape, offering endless entertainment, valuable insights and diverse perspectives. And there are many podcasts today that marketers can tune into to find marketing tactics and inspiration. 'Tis the season of holiday travels. As you embark on your cross-country road…

Upgrade Your SEO Strategy with Long-Tail Keywords

Understanding and optimizing long-tail keywords in your SEO strategy can significantly boost your website's visibility.

By Logan FitchMedia Sales Representative, Lessiter Medialfitch@lessitermedia.com262-777-2445 With the bustle of the holiday season in full swing, the spirit of giving is in the air. In the fast-paced world of business, adding a dash of heart and a sprinkle of goodwill can turn any company into a force for positive change. The idea of a…