Category Archives: Marketing Minute

Dos & Don’ts of Company Christmas Cards

Dos & Don’ts of Company Christmas Cards
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Now is a good time to start thinking about mailing a business Christmas card. While they serve more as a thoughtful gesture, a Christmas card can benefit your company in many ways. Business Christmas cards: Don’t look like direct marketing which helps to build trust with your customers Strengthen…
Read More

Attract More Email Opens with Engaging Preview Text

Attract More Email Opens with Engaging Preview Text
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
Read More

How to Make Slogans Work for You

How to Make Slogans Work for You
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Eat fresh. I’m Lovin’ It. We have the meats. No one outpizzas the hut. What do all of these phrases have in common? Besides making you hungry, these are some of the most recognizable fast food slogans. This is no accident, as each of these slogans were…
Read More

Complete Guide to Picking the Right Stock

Complete Guide to Picking the Right Stock
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Times are tough for marketers like you and me. Studies show that the average person is estimated to encounter up to 10,000 ads per day — 10,000! A quick scroll through your social media feed and it's easy to see how they can add up quickly. We're up against some difficult odds. But…
Read More