Category Archives: Marketing Minute

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media When it comes to using images on social media, marketing survey results show a clear increase in engagement when images are used in posts. Twitter marketing research revealed that on average, retweets are boosted 35% when photos are used, and videos 28%. Digital Marketing expert Jeff Bullas noted that on Facebook, posts…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media When we think of web optimization, we traditionally think in terms of written content and the best practices dictated to us by Google's algorithm. But search engine optimization (SEO) has evolved in recent years with the widespread adoption of voice assistants like Alexa, Siri and Google. In growing numbers, buyers…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media It’s easy for marketers to jump on the bandwagon and put all their money on digital marketing. However, digital vs print advertising statistics resoundingly prove that print ads actually provide better results in terms of brand recall and response rate, and offer a number of benefits over other forms…

By Jeff Lazewski, jlazewski@lessitermedia.comDigital Manager of Creative and Design Services, Lessiter Media Benjamin Franklin is often quoted as saying "a penny saved is a penny earned." While that isn't exactly a historically accurate quote, he is onto something in a business sense. Working in marketing, we know how quickly costs can add up for various services…