Category Archives: Marketing Minute

Social Media Influencers: The New Age of Endorsements

Social Media Influencers: The New Age of Endorsements
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com We’ve all seen celebrity endorsements on our televisions for all types of marketing campaigns; Travis Scott and McDonald’s, Snoop Dogg and Corona, and my personal favorite: Shaq and Icy Hot. With these celebrity endorsements the main goal is to help increase sales and increase brand recognition. But how can…
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Dos & Don’ts of Company Christmas Cards

Dos & Don’ts of Company Christmas Cards
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Now is a good time to start thinking about mailing a business Christmas card. While they serve more as a thoughtful gesture, a Christmas card can benefit your company in many ways. Business Christmas cards: Don’t look like direct marketing which helps to build trust with your customers Strengthen…
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Determining the Right Time to Send an Email

Determining the Right Time to Send an Email
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Choosing the right time to send an email is the last major decision to ensure the success of your painstakingly well-crafted message, so it makes sense that one of the most frequently asked questions I hear is “When is the best time to send an email?”  With 365…
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8 Pros for Digital Business Cards

8 Pros for Digital Business Cards
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 A couple years ago I shared a Marketing Minute on ways to fine-tune your printed business card. And while you likely have a business card already designed, printed and on-hand for the next new prospect, it still never hurts to revisit and fine-tune if needed. And I’d like to take this a step…
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