Category Archives: Marketing Minute

5 Effective Ways to Communicate with Designers

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media We're all marketers in some capacity, and generally we all have a pretty good eye for design. But when it comes to communicating changes to our design teams, there can be a disconnect that causes confusion and delay. Constructive feedback makes for better design. From print to web to UX (user experience),…
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10 Ways to Use Email Signature Marketing

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If I were to guess, I’d say your email signature might look something like this: Your Name Your Job Title Your Company Name youremail@company.com  |  (555) 555-5555 Maybe you have your company name hyperlinked to your website and perhaps you’ve even gone as far as to add social…
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Get Your Emails Opened & Read

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media From Generation Z to baby boomers, email is the most preferred channel of brand communications across all demographics.* Although email is a promising method of direct marketing, chances are your subscriber will not open your email, much less read it and follow through on a call to action.…
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Developing a Balanced Testimonial Library

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media We all love getting those emails when our customers take the time to share a great experience they have had with an employee, service, or product. They usually get shared internally with staff and land in a folder to be used later, which on the…
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