Category Archives: Marketing Minute

Cleaning Dirty Data

Cleaning Dirty Data
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes.  Dirty data…
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Boost Webinar Engagement & Attendance

Boost Webinar Engagement & Attendance
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Webinars, an online tool primarily used for creating leads and educating attendees, are the new go-to tool in your marketing arsenal. However, are your webinars getting the attendance you’re aiming for? Or are they falling short and becoming less engaging for those who do attend? To drive your webinar…
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Four Tips To Get Facebook Verified

Four Tips To Get Facebook Verified
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 If you have been pondering whether or not to become Facebook verified, “Just Do It.” Being verified is one of the best ways to establish credibility with your audience. Don't underestimate the power of the blue checkmark, it could be the difference needed in potential customers wanting to…
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5 Ways to Use Instagram Stories for Your Next Campaign

5 Ways to Use Instagram Stories for Your Next Campaign
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Instagram Stories are a great marketing tool not just in their ability to reach a massive audience (the platform has 2 billion monthly active users!) They allow us to engage with our audience instantly through visually dynamic content and incorporate interactivity features like swipe-up links and polls. Additionally, Instagram Stories have the…
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