Category Archives: Marketing Minute

Unlocking Insights: A Guide to Social Listening

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…

When creating your content, the ultimate goal is to have it reach everyone possible. So how do you create your content with everyone in mind?

5 Psychological Marketing Tips You Need to Know

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer. This understanding…

8 Ways to Improve Your Virtual Booth Engagement as a Sponsor

Maximize your event sponsorship ROI by leveraging digital tools like event apps to boost attendee engagement and generate qualified leads.

Category Archives: Marketing Minute

Make Your Content Accessible!

Follow Us