Category Archives: Marketing Minute

5 Psychological Marketing Tips You Need to Know

5 Psychological Marketing Tips You Need to Know
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer. This understanding…
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5 Reasons Why Awards Should be Part of Your Marketing Strategy

5 Reasons Why Awards Should be Part of Your Marketing Strategy
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 My 7-year-old son just recently wrapped up his basketball season and was so proud to bring home a medal recognizing his team’s success and effort this season. He couldn’t wait to show it off and hang it on his bedroom wall. This story isn't a unique one nor is…
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