Category Archives: Marketing Minute

9 Video Marketing Trends for 2024

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 We're already a month into 2024, a stark reminder that time moves fast. In marketing, time seems to move even faster as we try to keep up with trends and emerging technologies. Video marketing continues to be an important part of any business's strategy. It's become more than…

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. But fear not, because for the next three weeks, I will be delving into the world of A/B testing in our weekly Marketing Minute. Each week, I…

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media It feels like I was just writing our 2022 Marketing Minute recap for you last December, and yet here we are in the final days of 2023! "Time flies by" is a phrase that continues to bear greater weight for me each year, especially as I watch my two…

Print – The Standard for Building B2B Environments

By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Last week I shared some insights from a recent conversation I had with a colleague of mine, Tim Fixmer, who runs a successful B2B group business in Cedar Rapids, Iowa, named CCI Media LLC. As we discussed the many changes in marketing over the last 3 decades, Tim reminded me…

Category Archives: Marketing Minute

9 Video Marketing Trends for 2024

A Deep Dive into A/B Testing

Print – The Standard for Building B2B Environments

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