Category Archives: Marketing Minute

Compelling Headlines to Attract your Audience

Compelling Headlines to Attract your Audience
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 What’s the longest word, title or phrase you’ve heard? Besides Mary Poppins’ supercalifragilisticexpialidocious (No, I didn’t spell that right on my first try). I’d wager that most of us remember this as a joke — we find it funny to keep this word in our head for those random moments of…
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When Promotional Materials Get in the Way of a Sale

When Promotional Materials Get in the Way of a Sale
By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Every organization, and every salesperson, subscribes to its own sales M.O. But if you’re in the business of selling a service or an expertise more so than a physical widget, the best supplementary sales tool is not a catalog, piece of literature or even a price book.  Nope. Your best tool is…
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Pricing Psychology

Pricing Psychology
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com If you're anything like me, you're always on the lookout for a good deal. But with the rising costs of seemingly everything these days, it's hard to tell what's actually a good bargain. It's just another battle we as marketers face in trying to connect with our customers. In…
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Avoid These 5 Copywriting Mistakes

Avoid These 5 Copywriting Mistakes
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…
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