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7 Tips to Get That Digital Ad Click

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 In the age of digital ads, have you asked yourself how you can distinguish your web ad and get more traffic than your ad neighbor? As one of the widest forms of marketing used today in the online world, banner ads are seen in all shapes, sizes and…
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4 Strategies for Referral Marketing

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…
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What Marketers Need to Know About Cash Flow vs. Profit

By Michael StortsV.P. of Finance & Administration, Lessiter Mediamstorts@lessitermedia.com262-777-2433 In the realm of business, understanding the distinction between cash flow and profit is crucial for the sustainability and growth of a company. While both are vital, they represent different aspects of a company's financial health. This week's Marketing Minute delves into the definitions, differences, and…
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