By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the April 2018 Lessiter Link newsletter At the ASPIRE meeting held on March 1, we announced the specific program details on the “Lessiter Learn 2 Launch Lab.” As we are a growth company, this is an important program to meet our mid- and…
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Talent Scouting … It’s YOUR Job
James DeGraff is a young professional that came to us through our internship program at Lessiter Media. After two terms with us, intern coordinator Kim Schmidt recognized the alignment with LM’s core values and editorial strengths and added him to the newly founded Lessiter Media Depth Chart. When an editorial position opened up, we pulled DeGraff from the…
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6 Actionable Ideas To Market and Execute Your Anniversary Event
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media This January in St. Louis marked the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other…
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