Category Archives: Blogs

Mike Drop: What if Today’s Workday Was the Last?

Mike Drop: What if Today’s Workday Was the Last?
By Mike Lessiter, President Editor's Note: The following was written for the hard-working staff of Lessiter Media for our quarterly ASPIRE meeting. Last week at the Farm Equipment Dealership Minds Summit in Iowa City, we held an emotional Hall of Fame ceremony where Mazer Group CFO Wally Butler, and Jon and Andrew Mazer – the…
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‘Getting Started’ Success … From Listening & Spinning

‘Getting Started’ Success … From Listening & Spinning
By Jeremy McGovern, Executive Editor/Publish of American Farriers Journal By attending media conferences and workshops, we undoubtedly benefit through networking — introductions to new processes and sessions that can validate (or refute) what we've been doing. However, it is also essential that we learn success stories from our media peers to apply to our audiences…
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Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
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The ‘Rest of the Story’

The ‘Rest of the Story’
By Dave Kanicki, Publisher From the February 2019 Lessiter Link newsletter Back in December, listeners of the Farm Equipment podcast series, “Conversations with Ag Equipment’s Entrepreneurs,” asked about LM’s story. Frank, Pam and Mike Lessiter were subsequently interviewed, and the resulting Jan. 10 podcast ran a little over 30 min. long. The actual interview/conversation, however, lasted well over an…
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