About: Olivia Cox

Recent Posts by Olivia Cox

7 Tips to Get That Digital Ad Click

7 Tips to Get That Digital Ad Click
By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 In the age of digital ads, have you asked yourself how you can distinguish your web ad and get more traffic than your ad neighbor? As one of the widest forms of marketing used today in the online world, banner ads are seen in all shapes, sizes and…
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What Marketers Need to Know About Cash Flow vs. Profit

What Marketers Need to Know About Cash Flow vs. Profit
By Michael StortsV.P. of Finance & Administration, Lessiter Mediamstorts@lessitermedia.com262-777-2433 In the realm of business, understanding the distinction between cash flow and profit is crucial for the sustainability and growth of a company. While both are vital, they represent different aspects of a company's financial health. This week's Marketing Minute delves into the definitions, differences, and…
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Pricing Psychology 101

Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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