Discover how to use dopamine, oxytocin, and endorphins in your copywriting to create emotional connections, build trust, and motivate action.
Copywriting for Emotional Investment in Your Brand
Recent Posts by Michelle Drewek
Lessiter Media 3rd Generation Interviews 2nd Generation
Interviewer Owen Lessiter (right), interviews dad Mike Lessiter on the history of Lessiter Media and his entry into business journalism.Editor’s Note: Owen Lessiter, Brookfield Central High School Class of 2023, came in just under the wire with his final project before graduation. Assigned to conduct and record a professional interview for a public speaking course, he…
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How to Use Neuromarketing
Using emotion, desire, or popular demand can drive sales and customer retention. Here's a few easy ways to begin neuromarketing your product.
10 Design Tips for Non-Designers
By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Have you ever come across a promotional piece — whether it was an email, a flyer, a print ad, or something else — and thought to yourself, "that is not a very nice looking ad!" Maybe it's just the designer in me, but it seems to be becoming…
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