It is essential to use media that works behind the scenes, reaching and influencing members of the DMU who have not been identified, and cannot be reached.
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5 Stages of Black Friday Campaigns
By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Today just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though…
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