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Recent Posts by Michelle Drewek
Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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Why Social Media Tagging Works
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 One of the simplest and most overlooked tools in social media marketing is tagging.When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already…
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Advertising Decay
Discover why consistency is critical in B2B marketing. Learn how advertising decay erodes brand recall and how steady visibility drives long-term sales.