Michelle Drewek, Author at Lessiter Media Archive

Why Email UX Design Matters More Than You Think

By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…

Why Social Media Tagging Works

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 One of the simplest and most overlooked tools in social media marketing is tagging.When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already…

Advertising Decay

Discover why consistency is critical in B2B marketing. Learn how advertising decay erodes brand recall and how steady visibility drives long-term sales.

4 Tips for Handling Negative PR

Learn four key strategies for handling negative reviews and PR to turn unhappy customers into loyal brand ambassadors.

About: Michelle Drewek

Recent Posts by Michelle Drewek

Why Email UX Design Matters More Than You Think

Advertising Decay

4 Tips for Handling Negative PR

Recent Comments by Michelle Drewek

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