About: Michelle Drewek

Recent Posts by Michelle Drewek

Driving Success: Business Takeaways from “F1: The Movie”

Driving Success: Business Takeaways from “F1: The Movie”
Takeaways Slowing down will speed you up. A high-functioning team is nimble, adaptable and positive throughout the process. How you respond to mistakes is more crucial than the mistake itself. By Michelle Drewek, Digital Media Manager Mike Lessiter and his dad, Frank, have a movie night every week together. In a recent weekly movie viewing,…
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The Power of Press Releases

The Power of Press Releases
By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Press releases might seem old-school, but they remain a powerful marketing tool when used strategically. Here's seven reasons why they matter and how they can amplify your brand’s reach.  Instant Credibility & Authority: Press releases provide a sense of legitimacy because they are published on news sites and often picked…
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Lessiter Media Announces Leadership Team Appointments

BROOKFIELD, Wis. – Lessiter Media Inc., owned and operated by Frank and Mike Lessiter, has announced two Leadership Team appointments that coincide with the long-planned-for retirement of Vice President Michael Storts. Patrick Sharpe to Chief Operating Officer Vice President Marketing & Audience Development Patrick Sharpe has assumed the position of Chief Operating Officer. In addition,…
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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts
In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals. “Our goal is to provide information that can…
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