By Joanne Volkert
Brand Manager, Lessiter Media
jvolkert@lessitermedia.com
262-777-2442
Events don’t end with the last session — but unfortunately, many marketing efforts do.
Now that two of our ag events — the National No-Tillage Conference and Precision Farming Dealer Summit — were successfully executed last week in St. Louis, marketers are sitting on their most valuable audience of the year. These attendees didn’t just walk past your brand — they showed interest, gave you their time, and opened the door to a continuing relationship.
Yet the most common mistake after an event is going quiet.
Silence after an event drains momentum, weakens relationships, and pushes your brand back into the background. That’s a missed opportunity — especially when interest and significance are at their peak.
The strongest post-event strategies aren’t aggressive. They’re helpful, timely, and consistent. They extend the value of the event instead of trying to “close” it.
Here’s where successful marketers should shift their focus after an event:
- Reinforce, don’t repeat. Build on conversations and themes from the event rather than restating what already happened.
- Stay visible while interest is high. A short series of follow-up touch points outperforms a single recap email.
- Shift from exposure to relationship building. This is the moment to educate, personalize, and add value.
- Think progression, not one-off. Momentum is built through continuity.
Events create energy. Follow-up captures it.
If you invested in the event, the real return comes from how you effectively leverage it afterward — while the experience is still fresh and the connection still warm.
Check out the infographic below detailing 6 ways you can extend the impact of your event investment. Don't hesitate to reach out if you'd like our team to review your post-event follow-up strategy and provide feedback.
